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3 Ways Your Dental Practice Can Supercharge Your Teams and Win with the Flywheel Concept

Picture of Josh Gwinn

Josh Gwinn

Table of Contents

  • The Flywheel Concept
  • 3 Ways to Leverage the Flywheel Concept in Your Dental Practice

A well-run dental practice requires a strong team working together every day. We’ve all been there when the team isn’t behind us. We find ourselves pulling all the weight trying to make the dental practice hum…by ourselves.

A dental practice is like a well-oiled machine, in this analogy, a flywheel. This machine needs every part running smoothly in order to be effective. And achieving a smooth flywheel function requires removing friction and applying force, especially at the beginning of operation when momentum is key.

The flywheel effect in your dental practice results in an accumulation of small wins over time and is based on teamwork, consistency and excellence. Jim Collins introduced the ‘flywheel effect’ in his book, Good to Great. It’s a wonderful analogy to apply to your dental practice as a clear template for creating and sustaining momentum, efficiency and excellence with your teams and your dental practice.

Without teamwork, appointments may be missed, patients may feel neglected, processes may be overlooked and the overall efficiency of the practice may suffer. Each member of the team plays a crucial role, from the receptionist who schedules appointments to the dental assistants who assist the dentist during procedures. Their collective efforts create a positive and comfortable environment for patients, promoting trust and satisfaction. Effective communication and collaboration among team members are key to maintaining a well-run dental practice and delivering high-quality dental care.

The Flywheel Concept

The Flywheel Effect pertains to how you can try to build efficiency and team work in the practice every day. To illustrate this, I want you to imagine a huge flywheel that weighs thousands of pounds. Your goal is to get the flywheel moving, so you push and push as hard as you can.

Flywheel - Optimize Practice Services - Dental Practice

Over time, it slowly starts to move, but it’s a lot of work. Now, add an excellent practice manager, hygienist, an associate or two, and dental assistants trained and ready to get that flywheel rolling. Not only do you not have to work as hard, but you see results faster. With every turn of the flywheel, it gets a little easier.

Eventually, the momentum shifts, and boom! The flywheel is turning, and the “inertia” is working for you, not against you. You find that not everything rests on your shoulders anymore. You’re not making all the decisions. You’re not double-checking everything and the momentum for your business doesn’t rely on one person, you, any longer. You’ve created a well-oiled and fully spinning machine.

3 Ways to Leverage the Flywheel Concept in Your Dental Practice

So, there may be days when you want things to change or transform. The Flywheel Effect shows us that moment is when you have to commit to the long haul. You may get frustrated—in those moments, lean on your team to help you “turn the wheel.”

When we work together toward a common goal, achieving that goal through hard work and earned momentum gets easier.

If you’d like to explore how to implement these concepts in your practice, take our assessment and see if you’re ready for partnership. We would love to talk with you.

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About The Author

Picture of Josh Gwinn

Josh Gwinn

As the Co-Founder and CEO of Optimize Practice Services Joshua Gwinn leads dentistry and orthodontics healthcare operations at our locations across the country. Gaining extensive logistical and leadership expertise as an operations specialist for the United States Navy allowed Josh to hone a leadership style based on teams of scale driven by accountability, compassion, mission-focus, and the promotion of courageous and creative “outside-the-box” problem-solving. After leaving the Navy, Josh worked for several years with national vision-affiliated brands applying his expertise from large team-management to multi-state organizational operations. Transitioning to the dental field, Josh was recruited to become the regional director of over 50 practices for the Great Expressions Dental Centers throughout Michigan and Ohio. Josh then pivoted to lead education and training, as well as operations for over 200 Gentle Dental practices in the Pacific Northwest and California. And most recently, Josh served as the Chief Executive Officer for Hero Practice Services a pediatric-focused Dental, Vision, and Orthodontic organization serving providers and patients in seven states and over 70 locations nationwide. Josh’s team-focused, mission-driven leadership style ensures that his teams lead with their core values of accountability, honesty and fearless drive toward objectives.

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