Plano, TX USA
"Once I started applying the same principles I used to create my own success online to Wincrest, we saw an immediate gain of more attention online organically and more leads."
— Dr. Ben Winters, Founder, Owner of Wincrest Orthodontics
Big Influence, Low Lead Conversion
Dr. Ben Winters, known to millions as The Bentist, had already cracked the code of social media fame. With a massive following across TikTok and Instagram, his reach was undeniable. But his orthodontic practice in Plano, TX — Wincrest Orthodontics — wasn’t seeing the same kind of traction.
Despite spending money on paid advertising, the practice was generating fewer leads than expected. The leads they were getting? Not converting. Dr. Winters knew something was off. How could someone with so much online visibility struggle to turn that into real practice growth?
From Social Fame to Local Flow
To turn things around, Dr. Winters did what any smart entrepreneur would do — he applied what he already knew from building his brand to help market his practice.
He got strategic. He took the principles from Bizzy — his social media course he built specifically for dental entrepreneurs and began applying them directly to Wincrest’s content strategy. He created intentional, local-facing content that connected directly with his ideal patients. He paired this with modest paid ad spend to amplify visibility.
Almost immediately, lead flow began to rise. But there was still a breakdown. His team wasn’t consistently converting those leads into starts. That’s when Wincrest plugged into Optimize Practice Alliance.
Optimizing the Engine Behind the Leads
Working with Optimize, Dr. Winters implemented the Practice Optimization Process™, aligning every part of the internal patient journey.
We helped Wincrest: